Webinar / Speaking Engagements
Are you looking for a nutrition-related presentation that is practical and relatable to your audience with a visually appealing slide deck? I am available for virtual presentations for nonprofit groups, health clinics (staff or clients), corporate wellness, and more. Some of my past speaking engagements have included organizations such as Hydrocephalus Canada, SCI Ontario, and Special Olympics Ontario. Previous presentation topics have included: Nutritional management of neurogenic bowel, nutrition for pressure wounds, intro to mindful eating, and healthy eating on a budget.
Brand Partnerships and Recipe Development
Services include (but are not limited to):
- Sponsored content for Jackie’s blog, such as a recipe with your brand’s product, article on health benefits of your product(s) (in general or for the disability community), or an educational blog post incorporating your product(s).
- Content for brand’s website or social media platforms, such as educational blog posts, recipes, Instagram takeover, Instagram reels or IGTV segments.
- Sponsored content on Jackie’s Instagram, such as sponsored posts, giveaways, reels, stories or IGTV segments.
- Sponsored feature in Jackie’s monthly email newsletters.
Are you looking to include the disability population in your products, ads, marketing strategy or messaging? Book a consultation with me to learn how to create a more inclusive brand and communicate effectively with the disability community’s unique health needs in mind.
Nonprofit Resource or Program Development
Services include (but are not limited to):
- Educational content for your organization’s website, such as nutrition-related blog posts.
- Nutrition resource creation (such as handouts, e-books, written recipes, meal plans) for your organization to use. I can create accessible and inclusive resources for people with intellectual or developmental disabilities (they are friendly for people who have difficulty reading and include a lot of visual pictures)
- Program development and workshops – I can develop (and teach) cooking classes or interactive workshops for your organization’s clientele. They can be virtual or in-person, pandemic permitting.
I would love to chat with you to learn more about your organization and to see if we’d be a good fit to collaborate. For my media kit, rates, sample work, and to discuss ways we can work together, please email me at: firstname.lastname@example.org
What are the benefits for brands to market their products to the disability community? There is great potential for brands to market their products to people with disabilities, which is a hugely untapped market. 1 in 4 (26%) Americans and 1 in 5 Canadians are living with some kind of a disability and they are at higher risk for several chronic diseases. In the US, disabled people have about $544 billion in disposable income which means they are looking for products to purchase yet they are being ignored by mainstream businesses. This presents a HUGE opportunity for health and wellness brands to market their products to over 87 million new people who are looking for products that will benefit their needs! It’s a win-win: brands will increase revenues and disabled people will feel included and purchase products that will support their health. What types of products benefit disabled people the most? The types of brands or foods that benefit my audience the most are ones that are affordable and high in fibre, protein, or calcium. Disabled people are at higher risk for pressure wounds and protein plays a big role in the wound healing process. They are also at higher risk for osteoporosis from spending more time sitting so products fortified with calcium and/or vitamin D are excellent for them. Further, digestive issues are a big concern in this population so high fibre products are key in helping regulate bowel movements. Products such as pre-made healthy snacks, healthy prepared meals or frozen meals are ideal for disabled people because cooking may take up more time and energy so having healthy options available is very helpful. Any products that support meal prep are crucial as well (such as reusable meal prep containers, cooking ware, adaptive cooking equipment, frozen fruits and vegetables, etc). My clientele may be living with chronic pain or fatigue and cooking takes up more energy. When people have chronic pain, the last thing they want to do is cook. I always recommend that my clients prep healthy meals and snacks on days when they feel their best and store them in the freezer to have on hand for the days they don’t have the energy to cook. That way they will have healthy items they can heat up in a pinch and won’t need to rely as much on take out or less nutritious options. Cooking or eating equipment that supports folks with limited hand dexterity or dysphagia are highly beneficial. Insulated water bottles or mugs that have straws or handles are great for people with weakness in their hands or arms who have difficulty holding a mug without handles. How can brands start being more inclusive to the disability population? Brands can start by including images of people with a variety of disabilities in their social media content, ads, and website. When was the last time you saw a wheelchair user in a food ad? Probably never. When disabled people see images of people who look similar to them in brand’s ads, it makes them feel seen and included.